Heeding the plea for all South Africans to rally together and dedicate one minute for every year Mandela spent in politics to community work in celebration of Nelson Mandela’s 92nd birthday, a plea endorsed by Old Mutual, a team from communications agency, Draftfcb Johannesburg, headed to the Ekhukhanyeni Crèche on Sunday July 18.
Here Percy Matee, Natalie Noel, Khuthala Gala, Vuyo Otto, Rose Ralinala and Craig Page-Lee spent longer than the 67 minutes asked of them to clean and paint the crèche, and play with the children.
Many other members of the agency gave of their time to community initiatives in other areas. And some even reached out in a manner that showed appreciation – Romaine McKenzie took her son Max to the Douglasdale Police Station to hand out coffee, muffins and a smile.
In Germany, 14- to 29-year-olds spend 32% more time online than watching TV. Add to this the reality that sliced bread is not a hot topic for them. And you know that a typical TV spot for bread would probably never reach them – not even if placed online. So, we took a different approach and created an entertaining Internet film showing the genesis of bread in a fascinating way – completely drawn in flour.
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- Put a clear brief, tight timeline, and a democratic evaluation system in the center of the network sourcing assignment that is distributed to a manageable number of people in the organization’s network. More is not always better.
- Balance the drive for great ideas with the benefit of utilizing network sourcing as a tool to virtually bring together a normally poorly connected network of physically separated offices. Network-sourcing is both about idea generation and building a connected organization.
- Celebrate the winning ideas in a public forum to show the power of the marketing agency as an exciting virtual network that is better than just the sum of all the different global locations
- Slowly learn of how this “Closed loop network” can be opened up to some external players without diminishing the focus on the integrating powers of the network-sourcing